About us

 

@jam_first was formed on X (Twitter) back in 2013 for a bit of fun. 
The account then gained popularity and moved on to promote Cornwall using the slogan #JamFirst the #OnlyWay the #ProperWay the #CornishWay.

The X(Twitter) account has now surpassed the 8000-follower milestone. After all everyone knows it’s Jam First on a Cream Tea, right?

In 2014 we created the account @CreamTeaHour to further promote Cornwall using the hashtag #CreamTeaHour every Thursday at 8pm.

The hour stopped at the end of February 2025 due to the demise of X. #CreamTeaHour was hosted by 7 hosts on rotation, Jam First, English Cream Tea, Roddas Cream, Periwinkle Cottage, Boddingtons Berries, Robert Allen and Former Great British bake off contestant James Hillery.

 #CreamTeaHour gained a large following and featured on BBC Radio Cornwall’s Tiffany Truscott evening show during the Thursday 8pm slot. Over the years #CreamTeaHour also held 12 hour hosting marathons raising money for local and national charities.

In 2014 Jam First formed a partnership with Cornish comedian Colin Leggo https://twitter.com/colinleggo?s=21 and #CreamTeaHour host English Cream Tea https://twitter.com/englishcreamtea?s=21 to create “How to make a Cream Tea with Colin Leggo” https://youtu.be/sVXVdPBxipk a spoof comedy adaption of the English Cream Tea instructional video “English Cream Tea etiquette”

In 2015 Jam First started to award the accolade #JamFirstPerfection for any perfect Cream Tea photos uploaded to X (Twitter).

Later in 2015 Jam First launched a campaign to #BringBackTheSplit following the demise of the traditional Cream Tea base the Cornish Split. This has proved successful with many people baking them at home and led to some Cornish bakers re-stocking them.

In 2019 @Jam_First approached local company MAD Cornwall www.MadCornwall.co.uk to develop a new brand identity for our @Jam_First social media accounts. 

The new brand identity was due to appear at the Guinness “Largest Cream Tea” World Record attempt hosted by Cornwall Hospice. This event was planned for June 2020 at the Royal Cornwall Showground however (as with lots of events) was sadly cancelled due to the Covid 19 outbreak.

Therefore In 2020 under the cloud of Covid 19 the @Jam_First X (twitter) account decided to create a small print run (of only 20) of its very own Jam First Face coverings in an attempt to bring a smile to everyone’s faces. This website www.JamFirst.store was created to sell this amazing new product.

The Jam First Face Covering popularity was boosted by Jam First Ambassadors Dawn Grench, John Challis (AKA Boycie from Only Fools & Horses) and Julia Bradbury who were pictured wearing them on their X (Twitter) accounts. Soon the order had to be increased and to date we have sold over 200 Face Coverings throughout the UK, Europe, USA and Australia. 

Following the success of the Face Coverings the www.JamFirst.store product range was further expanded to include Car Stickers, Fridge Magnets, Badges, Stickers, Aprons, Tea Towels, Mugs, Headgear and even Christmas Cards all bearing the stunning new branding.